![This week's digested read is The Brand Gap: How to bridge the distance between business strategy and design | The Drum This week's digested read is The Brand Gap: How to bridge the distance between business strategy and design | The Drum](https://media-assets-03.thedrum.com/cache/images/thedrum-prod/s3-news-tmp-980-brandgap--default--1024.jpg)
This week's digested read is The Brand Gap: How to bridge the distance between business strategy and design | The Drum
Kalypso Designs . - Branding | The Brand Gap | Marty Neumeier A brand is a person's gut feeling about a product, service, or company. It's not what YOU say it is.
![Marty Neumeier on Twitter: "Brand word-a-day: DRAGON GAP, the unresolved space between “what is” and “what could be” https://t.co/r3DIzLTQyX… " Marty Neumeier on Twitter: "Brand word-a-day: DRAGON GAP, the unresolved space between “what is” and “what could be” https://t.co/r3DIzLTQyX… "](https://pbs.twimg.com/media/Dc2BP-kXUAATw9S.jpg)